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Kodak
Origins Published : 6th March 2004
eastman.shtml Ok now explain how they decide which stocks are "Eastman" and which are "Kodak"? Used to be Eastman was the negative, and Kodak the projection-contrast reversal - (ECO reversal was "Eastman") - but the projection contrast of Kodak Ektachrome became Eastman stocks in their VNF reincarnations ...plus notice that Plus-X and Tri-X were "re-assigned" to Eastman but in the new versions they've become Kodak again; 5285, following the old logic, is Kodak, but then Vision stocks are also Kodak.... Are these choices made by the numerologists of the Stock Number Committee or by some higher-level Ministry in Rochester ? Sam Wells Sam Wells writes: >Ok now explain how they decide which stocks are "Eastman" and which are >"Kodak"? >Are these choices made by the numerologists of the Stock Number >Committee or by some higher-level Ministry in Rochester ? Does the name Jules Brulatour mean anything to you? Brian Heller IA 600 DP Brian Heller writes . . >Does the name Jules Brulatour mean anything to you? OK, he's the agent George Eastman appointed to sell film stock from the back door to the "independents" starting up in Hollywood, thereby breaking the grip of the MPPC (the "combine"). Do go on . . . . Dominic Case Atlab Australia Phil Rhodes writes: >Where does the word "Kodak" actually come from? I believe legend has it that George Eastman's mother used to play anagrams with him. "Kodak" was a word that just came up one day at random, when Eastman was looking for a name for his new company, and he pounced on it with a great "Eureka!" If I didn't get that right, I think I got it *almost* right. Dan Drasin Producer/DP Marin County, CA Dominic Case writes : >OK, he's (Jules Brulatour) the agent George Eastman appointed to sell >film stock from the back door to the "independents" starting up in >Hollywood, thereby breaking the grip of the MPPC (the "combine"). I think you may be confusing Brulatour with W.J. German or maybe I am. It's been a while. There may be some myth here, but I believe it is essentially correct. Brulatour was a friend of George Eastman who backed Eastman financially. Eastman asked Brulatour what he would like in return. Brulatour said he would like to have the marketing concession for professional motion picture films. Eastman readily agreed, since at that time there was no real professional mp market. Brulatour however was convinced there would be. Brulatour kept the name Eastman, amateur movie products were marketed under the name Kodak. Brulatour did have an unusual purchasing requirement for film. Cash only. For everyone. Major studios kept money on deposit and drew down on their accounts as they needed film. Brulatour would notify them when they had to add more $ to their accounts. I believe the W'J German Co. was set up to handle sales to smaller producers. Brian "Standing by for corrections" Heller LA 600 DP
kodakHistory.shtml >it must be short, you can not mispronounce it, and it could not resemble >anything or be associated with anything but Kodak So pervasive is Kodak's influence worldwide that here in the Philippines, the name has become a verb in our native tongue ("Kodak-an mo ako!" means "Take a photo of me!") Talk about association... I guess Eastman's naming strategy worked. (Except that the Kodak lawyers probably have regular fits over trademark issues. Paolo Dy >you can not mispronounce it Is this where Gevaert went wrong? Dominic Case Atlab Australia |
